Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
Here are the most commonly searched roles for interview reports -
I applied online. The process took 2 weeks. I interviewed at H&M (Manchester, England) in Feb 2015
Interview
The application process was in four stages.
Firstly, I filled out an application form found on their careers website.
If you are selected, you'll received a telephone interview asking you a few questions. That H&M store got in contact with me after about seven days of applying.
The third stage was an interview, with the store manager and menswear manager. The store manager filled out a form as I replied to her questions and the other just took notes. It was very friendly, although I was nervous, the questions were very predictable and I had prepared.
Finally, I went back for a practical interview. An unpaid 2 hour shift to see if you could cope with the fast paced environment of H&M.
Interview questions [5]
Question 1
How would you describe good customer service skills?
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
I applied online. I interviewed at H&M (Fairfax, VA)
Interview
Great process and team, connecting with everyone felt very easy. I had some behavioral questions and some about my experience. Ultimately they decided to move forward with someone else. I would recommend giving it a try.