I applied online. I interviewed at H&M (Chicago, IL) in Nov 2022
Interview
Because it was during the end of lockdown, I did part of my interview remotely and was invited to the location for a second in person interview afterwards. The person who interviewed me and was also one of my managers was very down to earth and because of that the interview felt more like they were actually attempting to get to know me better as a person and of course any relevant skills from previous jobs. There was also a survey taken online that was clearly to see how I would handle situations in the workplace relevant to my position. Similar questions were asked in person. Overall, the interview process was very similar to other interview and job application processes I’ve experienced in the past. The only thing that made it better or different was the personality of the manager who interviewed and mostly worked with me during training. They made it feel less bureaucratic, or mechanical, for lack of better words by being professional but also being their genuine selves and allowing me to feel that I could be my genuine self while with them and with the other employees. Hopefully if you apply to any h&m position you get someone like that. Otherwise the application and interview process will feel like every other retail application process and not be very motivating as far as wanting to really work for a place vs needing a job but discovering the environment where you’re applying is actually one that you enjoy and feel comfortable in.
Interview questions [1]
Question 1
Asked questions relevant to what I would do if I saw a customer stealing/loss prevention questions
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
I applied online. I interviewed at H&M (Fairfax, VA)
Interview
Great process and team, connecting with everyone felt very easy. I had some behavioral questions and some about my experience. Ultimately they decided to move forward with someone else. I would recommend giving it a try.
Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
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