I applied online. I interviewed at H&M (Aberdeen, Scotland)
Interview
The recruiting process consists of three stages: Application Stage: The first stage involves submitting an application where candidates are required to answer a set of initial questions. These questions help the hiring team assess the applicants' qualifications, skills, and suitability for the position. Video Interview Stage: Successful candidates from the application stage are invited to participate in a video interview. In this stage, applicants respond to specific questions posed in video format. The video interview provides an opportunity for candidates to showcase their communication skills, personality, and ability to articulate their thoughts effectively. In-Person Interview Stage: Following the video interview, selected candidates are invited for an in-person interview at the store or company location. During this stage, candidates engage in face-to-face discussions with the hiring team, allowing for a deeper evaluation of their qualifications, cultural fit, and potential to contribute to the organization.
The interview process was straightforward. I first completed a phone interview, followed by an in-person interview. The questions focused on my work experience, personal style, and how I would fit the role overall.
I interviewed at H&M (Bletchley, England) in Jul 2026
Interview
In the group interview, the people seemed very nervous and anxious throughout. We did some tasks, including answering questions that required presentation and picking clothes from the menswear for different vague scenarios.
I applied online. I interviewed at H&M (Fairfax, VA)
Interview
Great process and team, connecting with everyone felt very easy. I had some behavioral questions and some about my experience. Ultimately they decided to move forward with someone else. I would recommend giving it a try.
Sales Associate applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 73% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Associate roles take an average of 10 days to get hired, when considering 321 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Associate according to 321 Glassdoor interviews include:
One on one interview: 28%
Phone interview: 19%
Background check: 12%
Group panel interview: 11%
Skills test: 10%
Presentation: 7%
Personality test: 5%
Drug test: 4%
IQ intelligence test: 3%
Other: 2%
Here are the most commonly searched roles for interview reports -