I applied online. The process took 4 days. I interviewed at H&M (Barnet, England) in May 2025
Interview
My initial application was given a response in 4 days and i was invited to a group interview. There were 7 of us and 2 interviewers. It started off with introductions from both the interviews and the interviewees and why we wanted to join H&M. Then we were asked if we knew anything about H&M - e.g. their values. Then we were split into groups to create outfits for specific scenarios then we presented this back to the group. We then wrote down our hobbies and interests and presented this back to the group. We were then asked quick fire questions ( each person asked 2 questions ) relating to work/life environment, general fun questions etc. After this we received a form regarding our availability and then the interview was over. It lasted approximately 1hr and 30mins but was originally scheduled for 2 hours. They respond to applications within 2 weeks ( it was this long as there were 2 other group interviews to be held )
Interview questions [1]
Question 1
What do you know about H&M?
Why do you want to work at H&M?
What are your hobbies and interests?
I applied online. I interviewed at H&M (Merry Hill, England) in Jul 2026
Interview
Group interview also with individual tasks, creating an outfit with given prompts, discussing and listing tasks in the what you think is most important, giving examples in pairs about the stores values and relating it to the sales advisor job
I got an interview with 2 interviewer. Common questions and some of professional. They provided relaxed atmosphere, make me feel easy. Especially how to deal with some problems. Not too hard.
Interview questions [1]
Question 1
If you got a problem with your customer, how do you handle it?
I applied through an employee referral. The process took 2 weeks. I interviewed at H&M
Interview
It was a group interview. They asked us about fashion and what we know about H&M and it’s background. We also had a task in groups to come up with good answers to the questions given, we also had to present.
Sales Advisor applicants have rated the interview process at H&M with 2.3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 76% positive. To compare, the company-average is 71.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Sales Advisor roles take an average of 16 days to get hired, when considering 305 user submitted interviews for this role. To compare, the hiring process at H&M overall takes an average of 20 days.
Common stages of the interview process at H&M as a Sales Advisor according to 305 Glassdoor interviews include:
One on one interview: 25%
Phone interview: 18%
Group panel interview: 15%
Background check: 12%
Drug test: 7%
Presentation: 7%
Skills test: 7%
Personality test: 4%
IQ intelligence test: 3%
Other: 1%
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