- Lead the brand and content strategy for the LATAM market (Argentina, Chile, Uruguay, Peru, Mexico, Colombia, and potentially Brazil). - Define and execute the content strategy for external channels, ensuring alignment with brand values, technical topics, and tone. - Collaborate with the Dev Advocate, Marketing team, and external vendors (e.g., video editors, photographers, studio agencies) to produce compelling content. - Create and adapt audiovisual materials for the website’s Resource Library and social media platforms. - Repurpose and distribute content across multiple formats and channels to maximize reach and impact. - Provide visibility and status updates on ongoing content initiatives and proactively suggest new topics and creative ideas.