Intuit Senior Marketing Manager, Customer Acquisition interview questions

i was asked to explain the strategy i'd take to fix a customer acquisition problem. i wasn't told what the problem was and i wasn't told what type of strategy she was looking for (long term, short term, detailed w/ customer insights data, expansion of marketing channels, etc...). when i asked for qualification, i got a vague answer so i did my best to relate my answer to a past situation where i fixed a customer acquisition problem using a multi-channel / customer retention strategy.