1. Tell me about your background and how you got here 2. What drew you to developer advocacy and why now 3. What technical skills do you have (Python, JS/TS, hackathon projects) 4. How do you use AI tools in your own work, and how do you think about AI replacing vs. augmenting developers 5. What's your experience with content creation (blogs, demo videos, conference talks) 6. How would you approach content creation - formats, cadence, style 7. How do you approach social media/community platforms (LinkedIn, X, Discord, Reddit), including handling negative/toxic engagement 8. What's your experience with JetBrains products 9. What attracts you to JetBrains specifically vs. other companies in this space 10. How do you prioritize competing demands/tasks, and how do you estimate ROI on advocacy work 11. Pitch a creative campaign idea 12. How do you personally stay current with fast-moving AI news/trends