I don't normally so these interview reviews and I have been turned down for jobs a ton over the years. I would literally never work for people like this but the way this went down did not sit well with me so I feel inclined to speak about it.
The interview process itself was pleasant (until it wasn't) and the people I encountered throughout seemed genuine and down-to-earth (until they weren't). I had a phone screen that went great and almost immediately they asked for a second interview. I stated I was not planning on considering a position with a hybrid model but they were VERY persistent that they loved my online portfolio and *really* wanted me to come in and meet them.
I finally agreed to the second interview after more than a few emails following up with me. I went in to the office and again they said they were very impressed by my design acumen, and writing skills, and that they loved the app I designed (a philanthropic project that is my brainchild and in very early stages but I'm SUPER passionate about). I thought the interview went really well.
The next day, I was surprised to receive a (very detailed) list of why they were not moving forward with me. I am typically a fan of feedback good or bad but their feedback was really strange to me and didn't sit well...some of it about my portfolio (which they'd raved over before AND during the interview) saying it was not eCommerce oriented (there were ecommerce examples clearly featured because this is an eCommerce company), nothing that was original (we had gone over my original pieces and discussed one of them in detail) and that my designs all looked the same, some being made with page builders (yes, and? they'd seen the same portfolio before) and others using templates (yes, and? - again, same portfolio - projects utilizing templates are a thing that happens occasionally and don't make you less of a designer). They also said my app was not well-researched enough and based on opinion (sure but we'd gone over this and I made it clear I knew this was just a passion project and they seemed over the moon about it and said "the world needs this app!")
Of course, this feedback felt very strange to me and it just seemed like they were fishing for reasons and that the *real* reason(s) was/were being danced around and went unspoken, likely for legal reasons. The 180 they did was so off base that I can't help but think otherwise.
My advice would be aware and wary. Ask if they want to see anything else specific before and during your interview. Ask what would be a deal-breaker and address it head-on. Take notes in all your interviews and refer back to them. Most importantly, stand by your work.
I hope this is helpful. Best of luck in your job search!