Kepler Group Digital Marketing Analyst interview questions

The interview process took around 2-3 weeks. Everyone was kind and understanding from the get-go. There were 3 interviews in total. The first one was a phone interview, which was short and aimed at a better understanding of the company and the job role is something that the candidate will be interested in, depending on their prior experience and job search. At this stage, the following questions were asked: ' Tell me about your previous experience?', 'What is your job search looking like?', 'What type of company would you like to work in?'. The second interview was with two people from the marketing team and it was a behavioural and situational interview that lasted 30 minutes. Both of them were really nice and relaxed. Reading through your CV and linking your experience to situations that could appear in the workplace would be a great step in your preparation for the interview. ( Remember the S.T.A.R method ) Also, think outside of the box, or relate them to others, as some questions may catch you off-guard. The third and final interview was with two people from the analysis team that lasted 1 hour. This stage was certainly the lengthiest and the most challenging. It involved preparing a presentation in 5 slides about a topic of their choice ( such as programmatic advertising ). This task was supposed to take around 5-7 minutes maximum and involved answering 2-3 core questions about the topic, such as introducing what programmatic is and how its' use can benefit advertisers. The second part of the interview involved analysing the performance of a campaign, based on the client's main KPI. The task involved sharing your thoughts on the insights, the next steps to make based on the results and additional tactics that you would take to improve the campaign's performance. Some metrics that were given were: CTR, CPM and impressions. I would advise spending a good amount of time on both tasks and truly trying to understand the concepts.