LiveRamp Director - Operations interview questions

I applied through their website which included submitting cover letter, resume and anwering several basic questions: why LiveRamp, your most significant accomplishment, a time your did something entrepreneurial, etc. I get an email followup and schedule a phone interview with HR manager within one week. Next was another phone interview with one of their VPs and then followed by another phone interview with a different VP. The interview were each 30 minutes. After the final interview received an email that I was not a fit for the company.