There were only three questions asked: - Describe a product launch that went wrong? - Describe a situation where you were personally blamed for getting something wrong. - What would your reporting manager direct you to undertake for personal improvement? The new approach seems to be framed around NOT following any marketing disciplines, NOT establishing processes and systems and NOT being driven by data or customer insights. Instead develop campaigns based on: Guesswork | Deploy | Track | Delete | Repeat I hold little hope for Nuix to turn the failing company around with this Marketing approach.