The first stage was a casual chat with the in-house recruiter. Discussed the usual topics and was promptly advanced to the next stage. The second stage was a 'problem-solving' interview with an Operating Partner who sits with the CEO office. We were allocated ~35 minutes to do a largely interviewee-driven case study, with an additional ~10 minutes general discussion. A case study feels like a very narrow, robotic, unrealistic approach to exploring a candidate's approach to problem-solving in the context of a position that requires not only pure reasoning, but also cycles of creativity and collaboration across numerous functions. Additionally, no time was allocated for discussing problem-solving more broadly, where it fits in with overall content strategies, client needs and other concerns. I had prepared numerous real-world problem solving examples from my career, but given no time to discuss them. Nor was any interest shown in exploring these examples at another time. The overriding impression was that neither the interviewer nor the interview process designer understood what this position entails, so used a standard consultancy case study as a catch-all option. All contacts were friendly gave good interview process signposting. The series of automated interview reminder emails were an unnecessarily nannying 'help' for career professionals.