First had a call with the hiring manager to discuss work experience, interest in the company/role. Was then sent a 48hr take home challenge. You are allowed to make either a presentation or a word doc, and there are a few questions to answer. However, based on the feedback I got, it looks like they were looking for you to go beyond the questions themselves (i.e. it asks you about one cohort of users, but the grader expected me to compare and contrast both cohorts). Seems like there was discrepancy between what they wanted to see and what was requested. However, they did provide feedback -- though it made me feel like the grader rushed through reading the document because some of the points I got docked on were for things that I had in fact included in my document (examples of recommendations, etc.). Seemed like pretty subjective grading.