I applied online. The process took 4 weeks. I interviewed at Uber (Shanghai, Shanghai) in Apr 2012
Interview
The interviewer asked me to tell more about internet marketing such as CPC, CTR, CPM, CLV, CAC,and conversion rate. The interview was also covered about the Adwords and other Google ads jargons such as Google Adsense
The interviewer asked me to explain about the correlation of supply and demand in Google Ads
Interview questions [1]
Question 1
An ad campaign has generated 1 million ad impressions and 6000 clicks. What is the CTR?