I applied online and a few days later the general (store) manager called me to set up an interview with him for later that week. The interview was very conversational-like, which I appreciated. I talked a lot about what experience I had (much less than the job listing required) and I basically sold myself to him to prove I was deserving of the position. We also compared my current company with Ulta's with different job duties/practices they use. It was essentially half getting to know me as a person and half a back and forth Q&A. Definitely come prepared with lots of questions. That same day we set up a second interview with the district manager for a week later. Her interview was a bit tougher and less relaxed. She asked a lot of situational questions and I had to sell myself to her more so. She even told me at one point, "I don't know what the GM saw in you." She even asked me what I would do if the ceiling caved in. It's all about selling yourself to the company and proving that you would be an asset/worth the risk to bring an outsider in. I received a phone call the next day with a job offer from the GM.