Vericast Frontend Developer interview questions

It was a Skype call, so I answered with video enabled. They never turned on their video, which seemed very odd, like they were hiding something. Interview was slotted at 30 minutes, which went by pretty quickly. Also they asked me about analytics, which the hiring person is big into, but the job had nothing to do with analytics. I know how to use Google Analytics, but I don't spend hours in there creating reports and doing market research.