Point out that you know they're a fortune 100 company, debt free, and fast growing. They have 4500+ stores nationwide now, and are expanding into different mediums besides video games, like tablets and phones, and digital items, plus also loot stuff, like T shirts, collector's items and statues, etc. (SPEND SOME TIME ON THE WEBSITE!) Mention you're looking for a challenge, and this company can offer that. You like the relationships you can build with customers, and you're in the business of helping people. Happy atmosphere, etc. The normal junk.