Full day assesment centre with 3 tasks and 2 interviews
Task 1 marketing case study, given 50 mins to prep and 20 mins to present on flip charts. Given 1 page of info about a brand and asked to grow its share performance and asked to include 3-5 strategies, budget allocation and which digital tools you'd use.
Task 2 forecasting exercise on excel
Task 3 p&l exercise on paper with calculator. Given scenario with 3 products in a portfolio including: price, rebates, discounts, markups, volume and COGs and asked to workout which product you would prioritise and why and a 2nd question with market share included and whether your priorities would change.
Interview with HR manager - culture fit
Interview with Sales controller - 3 competency questions