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Ad Ops Interview Questions
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Super.com | Manager, Ad Ops - Case Study Question 1 Task: Identify 3 offers, advertisers, or partners not currently available on Super.com’s existing offerwall. Develop a comprehensive strategy answering the following questions: 1. Why do you believe this offer, advertiser, or partner is a good fit? 2. What is your outreach strategy for onboarding this offer? 3. How would you structure this offer for success? 4. What metrics would you leverage to evaluate the performance of the offer, advertiser, or partner? How would you benchmark these metrics to evaluate them? 5. How would you manage the following scenario after launch? Scenario: The offer you proposed has been live for 2 weeks. Unfortunately, theadvertiser/partner is not happy with the ROAS and has threatened to remove theoffer. What tactics would you employ to keep the advertiser/partner and ensure they are achieving their ROAS goals? For example, what can you adjust with the offer construct or payout structure. Submit your strategy in presentation format (maximum 5-7 slides) addressing the above key questions. Please be sure to cite any assumptions or research used. Provide clear insights, strategic thinking, and a well-structured approach in your proposal. Question 2 Task: You are partnered with the User Acquisition team at Super.com where they are finding new channels to bring in more traffic to the Super.com Earnings Offerwalls. You are helping them determine what the onboarding and activation experience should be. 1. What types of offers would you showcase to these new users? How many offers should be there and what should be the experience. Feel free to use existing screenshots of successful onboarding journeys. 2. What is the core goal that you are trying to solve for? What are the KPIs that your UA counterpart is optimizing for and the Ad Ops manager is solving for? 3. What other considerations should Super.com be aware of when sourcing traffic from new User Acquisition Channels? What are some strategies that Ad Ops can implement to help ensure client quality? 4. What are the best strategies to activate new users to become high LTV users? Submit your strategy in presentation format (maximum 5 slides) addressing the above key questions. Please be sure to cite any assumptions or research used. Provide clear insights, strategic thinking, and a well-structured approach in your proposal.
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