On the centre interview you will be asked to perform a role play where you sell a fictional gym membership to a customer (your interviewer) in a shopping centre. The goal is not to get the customer to sign up to the gym then and there, but to book in a free trial session where they can come and have a look around your fictional gym. The exercise is essentially a direct 'metaphor' for what you will be doing as an Explore AD, for want of a better word. Explore spend a lot of time in shopping centres and other marketing points, meeting parents and encouraging them to sign up to free trial sessions where they are shown around a tuition centre. The gym exercise is all about building rapport with the customer. You could have the greatest gym in the world but if the customer doesn't like you as a person, then they're not going to bother coming to your gym. So get chatting with the customer - where are they from? How's their day going? Treat them like you would anyone else you're meeting for the first time! Eventually you can move the conversation to the gym. Really try and get to the bottom of what they are after in a gym. For instance, in my interview the customer wasn't bothered about weights or classes, they simply enjoyed running and wanted to get a bit better at it. It's a fictional gym so you might find yourself making things up about it on the spot - as long as it's realistic and addresses the customer's need then great! Basically, the customer is buying into you, not the gym. Ten minutes spent getting to know them as a person is a much better than ten minutes spent spouting about how brilliant your gym is. When it comes to the Assessment Day, you will do a role play where you sell a trial day at an Explore centre. They're looking for your ability, put simply, to make the customer like you. Ask questions about the customer, their day, their kids, what their kids like doing, how they're finding parenting... if they like you as a person they're more inclined to book a trial session! What ultimately cost me was not getting to know the customer enough, launching straight into 'I'm from Explore Learning, and we do this, this, this, and that'. If they don't like you , they won't trust you, and certainly won't bother coming to a free trial!