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"Our browsing directory structure (send flowers to $city/$country - for example: http://www.floraqueen.com/send-flowers-to-spain/barcelona) is made out of 1600 pages. Suppose that about 20% of those 1600 pages bring 80% of the revenue. Assume that some pages have no content right now. Prepare a plan to create content for the entire directory, with timing, resources, and cost. Don't overdo it - I just want a short Excel with your thoughts." "How would you improve conversion rate?" "How would you structure your own Acquistion department: roles, activities, budget? Again, this should be a short exercise"
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Domain Content Manager

Interviewed at FloraQueen

1.9★
Sep 4, 2014

"Our browsing directory structure (send flowers to $city/$country - for example: http://www.floraqueen.com/send-flowers-to-spain/barcelona) is made out of 1600 pages. Suppose that about 20% of those 1600 pages bring 80% of the revenue. Assume that some pages have no content right now. Prepare a plan to create content for the entire directory, with timing, resources, and cost. Don't overdo it - I just want a short Excel with your thoughts." "How would you improve conversion rate?" "How would you structure your own Acquistion department: roles, activities, budget? Again, this should be a short exercise"

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