These were the prompts for their "homework task." (I have made no edits to the text - this is straight copy/paste.): 1). Learn about our back yard system from our website and our Kickstarter campaign and write down: (***try to present it in a nice way: creative & design wise) - 2-3 personas with high fit - What is the value proposition for each one of the personas? - What could be the barriers of purchasing that each persona will encounter 2). Create a funnel for a potential customer from a cold audience through to a few weeks later when s/he becomes a customer! (***See this link for the flow chart style we are looking for). Use low touch or high touch model (Google it if you are not aware of those terms 😊) 3). Based on what you see about HomeBiogas (our website, social media, etc.) What are the first 5 activities you would carry out in order to improve the online sales for HomeBiogas? ***Since you are not familiar with the company, you can state some assumptions. ------------------------------ Basically, you need to be more familiar with their lifestyle than you do with how to conduct actual, successful, marketing strategies. This is what I gathered from the very short "interview" I had with the founder.
