Do you stay connected with the customers after you hand them off to the sales person or after they buy a car
Digital Strategist Interview Questions
865 digital strategist interview questions shared by candidates
I was given a list of various stats from an AB test and asked how to interpret the results
They asked for a media strategy for a hypotension client
Tell me about yourself/why do you want to work with us
Tell me about a time when you went above and beyond what was required in your job description.
The classic, tell me about yourself
If you were asked to create content to help with a Kindle customer service problem, how you could go about creating that content given there are different versions of the product and the problem applied to some of them but not all of them? This is in addition to there being no central place that stores all the help content for all the different versions of Kindle.
How do you stay up to date on trends.
Scenario You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?
Forecasting from given data
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