Digital Strategist Interview Questions

865 digital strategist interview questions shared by candidates

If you were asked to create content to help with a Kindle customer service problem, how you could go about creating that content given there are different versions of the product and the problem applied to some of them but not all of them? This is in addition to there being no central place that stores all the help content for all the different versions of Kindle.
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Digital Media Content Strategist

Interviewed at Amazon

3.5
Apr 29, 2012

If you were asked to create content to help with a Kindle customer service problem, how you could go about creating that content given there are different versions of the product and the problem applied to some of them but not all of them? This is in addition to there being no central place that stores all the help content for all the different versions of Kindle.

Scenario You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?
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Digital Marketing Strategist

Interviewed at WITHIN

2.9
Jan 12, 2018

Scenario You are currently in position 2 of a paid search term, the click-through rate is 1%, and the cost per click is $1.50. You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-through rate of 1.5%. In position 3 you would pay $0.50 cost per click and have a click-through rate of 0.5%. The conversion rate once someone clicks is 10% in all 3 positions. Our total profit per order—before search costs—is $30. Our goal is to maximize absolute $ profit. Questions A) What is the cost per order in position 2? B) What is the cost per order in position 1? C) Which of the 3 positions do you want to be in? D) At what click through rate in position 1 are you indifferent between positions 1 and 2? E) What is the marginal cost per order of the orders you lose by moving from position 2 down to position 3?

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