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The presentation was about the launch of an OTC. One company (your client) had the research and science but did not have a way of market and launch the product itself (it was for the new drug to cure Hepatitis C). The other did all the marketing etc so you had to decide what to do. The choices: 1. Do it in house and try to build all those skills 2. Have the other company do the marketing and manufacturing (but taking a lot more profits). 3. Licensing it out. I picked 2.
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IMS Health Academy - Analyst

Interviewed at IQVIA

3.7★
Feb 19, 2016

The presentation was about the launch of an OTC. One company (your client) had the research and science but did not have a way of market and launch the product itself (it was for the new drug to cure Hepatitis C). The other did all the marketing etc so you had to decide what to do. The choices: 1. Do it in house and try to build all those skills 2. Have the other company do the marketing and manufacturing (but taking a lot more profits). 3. Licensing it out. I picked 2.

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