Marketing Case type question: I was given a scenario where I was the CMO of an expensive Mexican Yogurt brand which was made with only the finest Mexican cow's milk, and we wanted to expand our product to the US. What are some things you need consider before you expand to the US. After answering this they gave me a sheet of numbers where I had to calculate market growth potential and choose a market to push the Mexican yogurt into
Just general and personal q
What one quality will distinguish you from the other candidates that are applying for this position?
What was your most difficult project and what did you do to overcome those challenges?
What do you know about the company?
Tell me about a time you had to convince people to go with your idea and your thought process behind it
Tell me about a time when you went above and beyond what was asked and expected of you?
Nothing unexpected. Know your behavioral answers.
Name a time when you led a team to a positive outcome.
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