For the purposes of this exercise, we would like for you to imagine that you have been hired as our new Marketing Operations Manager. Coming into this role, you know that our marketing and sales operations are centered around the CRM HubSpot, and our website is hosted in Wordpress. Those things will not change, but otherwise, the world is your oyster. Aside from that, you also know the key responsibilities of your position, as described in our job posting. 1. Your first 30 days will heavily focus on overhauling the organization of our Hubspot operations. How would you go about gathering information and processes to create brand new, organized dashboards (and underlying processes, set-up, etc.) in Hubspot that enable ongoing improvement? Are there any additional marketing tools or technologies you want to add to our martech stack? How will you ensure that you are setting up the department for success? 2. Your main responsibility in this role is measured by the conversion rate of incoming leads as they make their way through the marketing funnel. This is a metric that will be driven by you but will rely on other stakeholders in the marketing department. Tell us about the key activities of your day-to-day work to succeed in this mission, and how you would ensure that you are able to drive the ongoing success and improvement of this metric.
