There seemed to be an intense focus on my banking industry experience and knowledge, rather than my marketing skills and background. I was also asked frequently about data and market segmentation and using analytics to drive decision making and campaign activity.
Skills applicable to the position
Have you ever worked on building and marketing a new artist from the ground up?
Do you have a deep level of traditional CPG marketing experience?
What was it about my time at a previous agency that worked so well?
Very basics simple questions. "What is your fav accomplishment in your career" For an SVP level role? Come on.
How would you segment the competitive landscape, and where would you position us among our key competitors?
Tell me about your background - How does your skill set fit with the open position...etc..
We went through my resume job-by-job and they asked about digital, event, and B2C experience.
Interview questions centered around my experience, character, values and outlook.
Viewing 51 - 60 interview questions