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Date: Exercise 1: A client with a budget of $2,000/month and a lead goal of 20 leads per month (CPL $100) has underspent their monthly budget by 20% ($400 short). Even though they've underspent their budget, they still received 16 leads for the month which is in proportion to what they spent ($1,600) at a CPL of $100 each. Please write a formal email below of how you would communicate these results to the client. Highlight the good performance, mention the underperforming issues and state the solution.
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Paid Search Specialist

Interviewed at Go Online Marketing

3.5★
May 2, 2020

Date: Exercise 1: A client with a budget of $2,000/month and a lead goal of 20 leads per month (CPL $100) has underspent their monthly budget by 20% ($400 short). Even though they've underspent their budget, they still received 16 leads for the month which is in proportion to what they spent ($1,600) at a CPL of $100 each. Please write a formal email below of how you would communicate these results to the client. Highlight the good performance, mention the underperforming issues and state the solution.

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