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Performance Manager Interview Questions
938 performance manager interview questions shared by candidates
What on thing where everyone is wrong and you were right?
Tell me about yourself and your experience. Why do you want to join Dentsu? Describe a challenging campaign/project and how you optimized it. How do you measure success beyond last-click conversions? Which tools (Google Ads, Meta Ads, GA4, Excel, SQL, etc.) are you proficient in? How do you handle tight deadlines or client escalations? Give an example of when you solved a problem using data. How do you manage budgets and improve ROI/CPL? Describe a time you worked in a team and resolved conflicts. Where do you see yourself in 5 years?
How do you keep yourself organised?
Previous Experience and Examples of work you have done (verbally)
Tell me about a person who has inspired you. If you were to open a business tomorrow, what type of business would it be? Walk me through all the steps you would take, and how much profit do you expect to make in the first month? What do you think about our website? If you cannot meet a deadline, what would you do? Imagine it's Friday afternoon, you’re about to go on holiday, and you realize you won’t be able to meet the deadline—what do you do? If you have to organize a training session, how would you approach it? Walk me through the exact steps you would take.
Can you give an example of how you have worked with volunteers to co-produce or improve a system, policy or process?
Describe a successful performance marketing campaign you managed. How do you measure the success of a campaign? Can you walk me through your process of campaign optimization? How do you handle underperforming campaigns?
Why this job and company? What do you know about value based care?
Analyzing multiple ad sets and ads to identify performance issues and optimization opportunities. Proposing a budget reallocation strategy to maximize conversions while reducing CPA. Explaining how to test and evaluate different audiences, creatives, and placements. Defining KPI priorities and monitoring frequency. Describing how to use CPA thresholds in decision-making. Suggesting automated rules for budget control and performance protection. Explaining how to identify creative fatigue and when to refresh ads. Justifying bidding strategy choices (e.g. auto bidding vs. cost cap) and when to test alternatives. Structuring A/B tests for creatives and placements, including timelines and success criteria.
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