With the above experiences in mind consider that Skillz is looking to improve our SDK to achieve 3 key goals. Increased monetization - LTV (lifetime value) on Skillz is already high, but this is the core KPI that drives profitability. By increasing LTV, Skillz is able to advertise to more users, and grow our playerbase. Features like tournament stakes, live events, and deposit offers/store achieve this goal currently. Increased retention - Mobile applications often look at Day 1 (D1), D7, D30, D90 etc. retention as a leading indicator of an application's performance. Retained users are easier to engage, and once a user lapses it is very hard to bring them back. Features like recurring live events, bracketed events, Ticketz (loyalty program), and push notifications drive at this goal currently. Viral Coefficient - Viral coefficient is defined as the number new users an existing user brings onto the system. It is usually represented as a percentage. For example, if every 100 users on the system, they successfully invite another 40, the viral coefficient is 40%. The refer a friend section, and share features on the after match (results screen).
