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You know that you can only send one email to support the promotion of one petition this month. After reviewing each of the three petitions’ content on nature.org (see links above), which would you choose, and why? What tracking/sourcing elements would you suggest we put into place to track the performance of the campaign and the long-term value of member retention? How would you segment your audience(s) and what email messaging content would you send to each?
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Email Production Professional

Interviewed at The Nature Conservancy

3.9★
Sep 19, 2020

You know that you can only send one email to support the promotion of one petition this month. After reviewing each of the three petitions’ content on nature.org (see links above), which would you choose, and why? What tracking/sourcing elements would you suggest we put into place to track the performance of the campaign and the long-term value of member retention? How would you segment your audience(s) and what email messaging content would you send to each?

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