How do you measure the ROI of a sales enablement program, and what metrics do you track most closely? Describe a time you had to align marketing, sales, and product teams on a single initiative. What were the challenges and how did you handle them? If sales performance is declining despite high-quality leads, how would you diagnose the issue and drive improvement? Walk us through how you'd design a 90-day onboarding plan for new sales reps. What elements are essential and why? How do you balance creating standardized training with the need to tailor enablement to different sales roles or regions? Tell me about a tool or technology you implemented that transformed your enablement strategy. What was the outcome? How do you handle pushback from senior sales leaders who resist new enablement initiatives? Give an example of how you turned sales data or feedback into a strategic enablement initiative. What’s your approach to building and maintaining a content repository that actually gets used by the sales team? In a fast-scaling organization, how would you ensure enablement keeps up with product changes, new markets, and evolving sales processes?
