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Social Media Manager Interviews

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Social Media Manager Interview Questions

When interviewing you as social media manager, employers want to assess your technical skills with social media communication and monitoring technologies and your "soft skills" in terms creating compelling social campaigns and being the voice of the brand. Expect lots of questions about how you use technologies and lots of hypotheticals about how you would handle different difficult situations. Employers will also ask about successful campaigns that you ran, and how you demonstrated success.

Top Social Media Manager Interview Questions & How to Answer

Question 1

Question 1: What metrics do you use to determine social media success?

How to answer
How to answer: Companies need to know that you can deliver social media results that achieve measurable goals. Discuss different parameters that you use to determine whether a social media profile or post is successful. These benchmarks might include increased followers, reactions to posts, and site or profile traffic. You can also talk about behind-the-scenes metrics such as SEO, customer conversions, account creation, and increases in sales. Bring up any platform-specific parameters, too.
Question 2

Question 2: Would you change anything about our current social media efforts?

How to answer
How to answer: The interviewer wants to know how familiar you are with the company's social media, brand, and mission. Show that you understand the company's goals and that you will be an asset in reaching those goals. Remember not to be critical of what the company is currently doing. Focus only on improvements you'd make.
Question 3

Question 3: How do you deal with negative social media attention?

How to answer
How to answer: Demonstrate your adaptability. Explain how you can keep a cool head in a crisis. Discuss that the first 24 hours are essential in responding to negative comments or a social media crisis. Then outline the steps you would take to identify and implement the correct response. Remember to explain why you chose that response, whether clarifying the post in question or apologizing to your followers.

4,237 social media manager interview questions shared by candidates

Most difficult? I was asked why I was a better candidate than the others being considered. This brings the answer to personality, as I imagine we were all well qualified for the position. I imagine this question and my answer was used to best identify the best fit for this small tight knit department.
avatar

Social Media Writer/Community Manager

Interviewed at R+L Carriers

3.4★
Apr 23, 2013

Most difficult? I was asked why I was a better candidate than the others being considered. This brings the answer to personality, as I imagine we were all well qualified for the position. I imagine this question and my answer was used to best identify the best fit for this small tight knit department.

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Glassdoor has 4,237 interview questions and reports from Social media manager interviews. Prepare for your interview. Get hired. Love your job.