Assignment 1: Imagine your office wants to enhance and promote the work of its Employee Resource Groups (ERG). Develop a brief communication strategy for the ERGs, to include: How the office can help ERGs communicate their activities and impact internally. Ideas for showcasing ERG initiatives to the wider county government and potentially the public (where appropriate). Suggestions for tools or platforms that could facilitate ERG communication. Assignment 2: As part of your interview, we’re asking you to complete a short written assignment in advance. Scenario: In the past two weeks, there have been several immigration enforcement raids in the area, leading to protests and growing concern among residents — particularly within immigrant and Latino communities. You’ve received a strongly worded email from a concerned resident who is upset with the County’s response and questions whether the local government truly supports their community. They specifically want to know what the Office of Equity & Inclusion is doing in response. Your task is to draft a one-page written response on behalf of the Equity & Inclusion Office. The letter should reflect the professionalism and values of a local government office while acknowledging the resident’s concerns and helping to reinforce public trust. During the interview, you’ll be asked to briefly walk us through your response and share some of the strategic choices you made — including how you approached tone, what you chose to include or leave out, and how you considered the resident’s perspective. Assignment 3: As part of your interview for the Marketing Communication Coordinator role, you’ll be asked to present a short social media campaign concept during the interview. Scenario: Your task is to pitch a brief campaign designed to encourage residents to join the County’s Community Resource Group — a space where community members can share feedback, participate in equity-focused conversations, and help shape inclusive County initiatives. We want to see how you approach visual storytelling. There are many ways to communicate, but strong visuals paired with a clear message can quickly capture attention and reinforce meaning. In this activity, we’re looking to understand your creative thinking, content planning, and design instincts. Your pitch should include (in no more than 4 slides): A clear campaign message or theme The audience(s) you want to reach and engage At least one original visual you’ve created for this campaign (Canva or a simple mockup is fine) The other types of content you would create as part of the campaign An explanation of the visual choices you’d make — including imagery, tone, color, and branding.
