1. If you are given a monthly budget SGD 40K, can you submit a marketing plan with objectives and action items that aim to increase our brand awareness, expand our customer base and increase sales in the most cost effective way in the first 3 months. Please be as elaborate as possible. We are looking for sensibility and ability to optimize ROI in the proposal. Please feel free to make assumptions. 2. We want to transform our marketing to resonate with younger audiences (Gen Z and Millennials). What key changes would you propose to make this shift, and how would you execute them? 3. Can you share an example of an integrated marketing campaign you’ve led that successfully engaged multiple customer segments and channels? How did you ensure consistency and alignment? What were the most important KPIs you tracked for this campaign? 4. How do you inspire creativity and drive high performance within a marketing team, especially in fast-paced or resource-constrained environments?
