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Affinity Solutions Snapshot
Affinity Solutions is redefining the power of consumer data, offering a new paradigm for business leaders. We weave transaction data from over 150 million credit and debit cards into a tapestry of meaningful insights that enable optimal outcomes. We empower businesses to develop adaptive strategies, accelerate growth, retain customers, and measure outcomes with the one metric that matters most: the purchase.
Our proprietary AI technology, Comet™, transforms comprehensive, real-time, consumer purchase data into actionable insights to propel businesses forward. We are the strategic advantage for the world’s leading brands, enabling them to access insights for planning, activation, and measurement.
As a pioneer in consumer purchase insights, we are the source of truth for consumer behavior spanning the U.S. and U.K. — capturing important nuances across brands and sectors. Our foundational principles are creating innovative, privacy-centric solutions that drive deep customer engagement and lasting brand loyalty.
Every purchase tells a story. Affinity Solutions’ granular real-time data, grounded in consumer consent, combined with Comet™, illuminates the stories behind the path to purchase. We are what happens.
Our proprietary AI technology, Comet™, transforms comprehensive, real-time, consumer purchase data into actionable insights to propel businesses forward. We are the strategic advantage for the world’s leading brands, enabling them to access insights for planning, activation, and measurement.
As a pioneer in consumer purchase insights, we are the source of truth for consumer behavior spanning the U.S. and U.K. — capturing important nuances across brands and sectors. Our foundational principles are creating innovative, privacy-centric solutions that drive deep customer engagement and lasting brand loyalty.
Every purchase tells a story. Affinity Solutions’ granular real-time data, grounded in consumer consent, combined with Comet™, illuminates the stories behind the path to purchase. We are what happens.
