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Helzberg Diamonds is a family of jewelry stores from the heartland of America that has touched the hearts of millions. After a century of service, the Helzberg name stands for quality, knowledge and trust. But most importantly, at its very core, Helzberg Diamonds stands for love.
Helzberg Diamonds believes in the power of love. It celebrates it every day with precious items that are perfect for every occasion and any reason. Beautiful pieces that say "I Am Loved®"
MEET BARNETT & SHIRLEY HELZBERG
Great relationships make us who we are. Starting with this one. In 1967 Barnett Jr. proposed to Shirley Bush. The euphoria he felt about his engagement to Shirley led to an idea for an ad - a lapel button with the words I AM LOVED®. The ad copy told the consumer to buy her a diamond or give her a button, but in any case, tell her she's loved.
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