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Lyris Snapshot
Vision : Empowering brands to engage in authentic 1-1 relationships
Mission : Increasing the effectiveness of digital messaging every single day
Mission : Increasing the effectiveness of digital messaging every single day
Lyris sings a song of SaaS-pence. The company provides a variety of Software-as-a-Service (Saas) online marketing applications and services. Its more than 8,000 clients use the company's products to manage email lists and to create and monitor email marketing campaigns. More than three quarters of its revenues come from subscriptions to its cloud-based Lyris HQ hosted software application. Customers come from a wide range of industries including financial services, consumer goods, health care, retail, media, and transportation. The company also provides professional services such as consulting, support, and training. Formerly called J. L. Halsey, the company took its present name in 2007.
