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Secure Dental Snapshot
Our Big Why
We’re on a mission to transform our patients’ lifestyles through personalized and remarkable dental care. To achieve this, our whole team stays flexible, adaptive, and aligned with our core values.
Our Core Values
Aligned
Disciplined
Accountable
Productive
Transparent
Excellence
Results-Oriented
We’re on a mission to transform our patients’ lifestyles through personalized and remarkable dental care. To achieve this, our whole team stays flexible, adaptive, and aligned with our core values.
Our Core Values
Aligned
Disciplined
Accountable
Productive
Transparent
Excellence
Results-Oriented
Secure Dental was co-founded in 2012 by Dr. Noel Liu and Dr. Nazish Jafri. This husband and wife team has taken everything they have learned throughout their dentistry career, from working for other companies to running their own to help develop the Secure Dental brand. Since 2012, Dr. Liu and Dr. Jafri and their team have developed, managed, and grown the organization to over 11 clinical offices. As an emerging DSO, they continually seek opportunities to scale and expand their brand. They have worked to implement various systems to remove redundant operations, provide same-day dental care, and continue to streamline their process to provide the most personalized patient care possible. As the brand has continued to grow, they have chosen to be the mentors they wished were available when transitioning to clinicians. Together, they have chosen to seek the opportunity to provide clinical support for their doctors and operational support to their management team to align them with the mission and vision of the brand.
