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The Krusteaz Company Snapshot
Our Purpose: To inspire joyful connection through making, baking, and sharing.
Our Vision: To build the most beloved and wow-inspiring brands in the industry.
Our Vision: To build the most beloved and wow-inspiring brands in the industry.
A 90-Year Old Company with the Spirit of a Startup
We are a family-owned business that was founded in 1932 by an innovative woman named Rose Charters who decided to tackle the challenge of making the perfect, easy-to-prepare pie crust. She called her product Krusteaz pie crust (cleverly combining “crust” and “ease”). Rose and her husband James started selling the mix to friends, neighbors and local cafes. They quickly outgrew their home kitchen and soon opened the first manufacturing plant in Seattle.
We are a family-owned business that was founded in 1932 by an innovative woman named Rose Charters who decided to tackle the challenge of making the perfect, easy-to-prepare pie crust. She called her product Krusteaz pie crust (cleverly combining “crust” and “ease”). Rose and her husband James started selling the mix to friends, neighbors and local cafes. They quickly outgrew their home kitchen and soon opened the first manufacturing plant in Seattle.
Life at The Krusteaz Company
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