Talented people and strong client base, but unclear direction beyond that.
Pros
My time here included some genuinely collaborative stretches, especially with the teams working in their core discipline. The company has real depth in implementations and integrations, and you feel that expertise when you’re working alongside the people who operate in that space every day. Leadership and the technical team are at their strongest when they’re focused on that foundation.
Cons
The challenges really surfaced around the push to build a creative/marketing arm. There was genuine interest in the idea, but no real framework or depth of leadership structure typically required for a creative function. I ended up carrying most of the responsibility for shaping the offering, defining the structure, and trying to grow it, all while juggling an expanding list of responsibilities that didn’t match the role. It often felt like my experience was respected, but no one was entirely sure where it belonged, so tasks were assigned based on what made the most sense to the bottom line, not on what would actually build the vertical. Without the resources or organizational clarity needed to scale something new, the effort was there, but that was all. I had personal support, but not the operational backing required to turn an idea into a real business unit. And as the gap widened between what the role required and what the company was prepared to support, the dynamic shifted. It felt like I had grown the role into something bigger out of necessity, but when the expanded expectations didn’t match the company’s comfort level or structure, the role became harder for them to place. Instead of recalibrating or redefining it, the simplest solution was to eliminate it. Expectations shifted constantly, and the communication style varied from meeting to meeting, which made it difficult to understand the actual priorities. The role felt unanchored, and I was well past burnout trying to adapt to a moving target.
