1.0
Feb 11, 2018
Focused on brand in the age of content - out of touch.
Anonymous employee
Former employee, more than 3 years
Recommend
CEO approval
Business Outlook
Pros
Failure is an encouraged option.
Cons
Management lacks a basic understanding of television and isn't focused on the bottom line, or it's core audiences. Too concerned about creating their own legacies and fulfilling agendas, they have turned their back on what drives their success. There is a bunch of bad hires at very senior level and their marketing strategies are somewhat simplistic and immature. e.g. Lifetime is female skewed, therefore lets create the Fempire and alienate what other audience we have. Too much focus on Brand in the age of content.
