Pros
Helping seniors navigate through the maze of various and sometimes confusing healthcare options. Helping partner communities drive incremental revenue into there building.
Cons
The value proposition to our referral partners cannot be validated by data. With increased pressure on hospitals and skilled nursing facilities by CMS to reduce hospital re-admissions rates, shorten LOS, ACO's evaluating performance and outcomes APFM can not prove it's worth. It claims it can improve the DC planning process, improve hospital re-admission rates, etc but has no data to support these claims. The SLA's control this company and it's destiny. In some regions they outright steal referrals from the CRA team and management does absolutely nothing to stop them or at the very least slow them down. Every CRA in the company essential has the same quota without consideration to partner penetration, demographic data, etc. This thing that is most troubling is that upper management has expertise in Internet marketing but are serving people in the healthcare arena where they really don't have any expertise.
