Is ASDA a good company to work for as a Customer Service Representative?

Customer Service Representative professionals working at ASDA have rated their employer with 3.4 out of 5 stars in 179 Glassdoor reviews. This is an average score with the overall rating of ASDA employees being 3.4 out of 5 stars. Search open Customer Service Representative Jobs at ASDA now and start preparing for your job interview by browsing frequently asked Customer Service Representative interview questions at ASDA .

Does ASDA pay Customer Service Representative employees well?

Customer Service Representative professionals rate their compensation and benefits at ASDA with 2.7 out of 5 stars based on 179 anonymously submitted employee reviews. This is 7.1% worse than the company average rating for salary and benefits. Find out more about Customer Service Representative salaries at ASDA.

What are the top reviewed jobs at ASDA?

Sales Assistant (478) , Customer Service (392) , Customer Assistant (349) , Checkout Operator (333) , Store Assistant (318) , Retail Assistant (290) , Sales Associate (281) , Colleague (278) , Section Leader (267) , Shop Assistant (249) , Cashier (217) , Customer Service Representative (196) , Shop Floor Assistant (196) , Store Colleague (190) , Home Shopping Picker (169)

What are the pros of working at ASDA according to real employee reviews?

"The pay is good and some of the staff really know how to team play." ((in 1041 reviews)); "Colleagues are friendly and somehow manage to struggle on despite the huge pressures placed on them." ((in 931 reviews)); "Most of the people are nice and pleasant to work for and staff discount is ok wen u get the extra discount" ((in 681 reviews)); "Staff are friendly and made lots off outside work friends" ((in 513 reviews)); "good benefits and meet new people everyday" ((in 222 reviews))

What are the cons of working at ASDA according to real employee reviews?

"Management was poor had no help once I started and not once checked to see what’s going on." ((in 1053 reviews)); "Long hours and a complete over reliance on emails bogs the workload down to a crawl." ((in 531 reviews)); "We had another bad manager but they would at least help us if were struggling." ((in 515 reviews)); "No training is provided for these though then you're looked at a bit foolishly for not knowing what to do." ((in 121 reviews)); "No work life balance if you want to advance your career or keep your job." ((in 111 reviews))

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ASDA

ASDA Customer Service Representative reviews

3.4

52% would recommend to a friend

(179 total reviews)

Lord Stuart Rose

41% approve of CEO

37% positive business outlook

Ratings by category

3.4

Diversity & inclusion

3.4

Work/Life balance

2.9

Culture & values

2.8

Career opportunities

2.7

Senior management

2.7

Compensation and benefits

Customer Service Representative employees have rated ASDA with 3.4 out of 5 stars, based on 179 company reviews on Glassdoor. This indicates that most Customer Service Representative professionals have a good working experience there. ASDA is rated in line with the average (within 1 standard deviation) by Customer Service Representative professionals compared to other employers within the Retail & Wholesale industry (3.5 stars).

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

179 reviews

5.0

Jul 17, 2026

Enjoyable work environment, but company management struggles

Customer service representative

Recommend

CEO approval

Business Outlook

Pros

Management and colleagues made my time at Asda Layerthorpe very enjoyable. Great working environment and a tight knit group of staff

Cons

Asda as a business is poorly ran and they expect more and more from their colleagues without anything in return. Signs of a failing company.

3.0

May 22, 2026

Overtime available, but management is lacking

Customer service representative

Recommend

CEO approval

Business Outlook

Pros

Lot of overtime, salary ok

Cons

Poor management, no full time role offered

3.0

May 7, 2026

Easy job but company structure is poor

Customer service representative

Recommend

CEO approval

Business Outlook

Pros

Relatively easy job role with good customers occasionally.

Cons

The company itself only went downhill the whole time I worked there. Bad company structure No hiring from within

Viewing 1 - 3 of 179 Reviews

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Jobs at ASDA

Customer Delivery Driver

Customer Delivery Driver

Watford, East of England, England

£13 - £14 /hr

(Employer provided)

View job

Service Colleague (Express)

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ASDA

ASDA Customer Service Representative reviews

Ratings by category

Ratings by demographic groups

Reviews by job title

Enjoyable work environment, but company management struggles

Overtime available, but management is lacking

Easy job but company structure is poor

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