Pros
From the overall mission and vision of the company to the basic day to day operations, there is a lot of value coming down the line and from upper management regarding the work involved in supporting client expectations. We really are like an extension of the marketing team and I get a sense that I am a creative director on my feet making decisions in the moment to best represent clients at the level of customer experience. The feeling of connectedness makes me value my position in the chain of command and lends a sense of responsibility and enthusiasm for my job that you don’t get just anywhere.
Cons
There’s definitely a sense of urgency that’s evident from client expectations when marketing deadlines and rollouts are coming from above. You just have to do the best you can with balancing the conflicting priorities at the point of departure. Staying focused on what the client would want as an outcome and staying connected to their project vision helps too, when stress starts to build and space is hard to come by at the store level with customers all around!