A Company That Has Grown, Learned, and Keeps Moving Forward
Pros
Affinitiv Advertising has evolved dramatically over the past 17+ years, growing from a small, mom-and-pop agency into a large organization that successfully navigated mergers, multiple CEOs, and a fully remote transition during COVID. With all of that change, the company has managed to keep moving forward and adapting, even in an unpredictable automotive market. At its core, the company does try to do the right thing for clients and employees. While decisions didn’t always land perfectly or quickly, there were genuine efforts to course-correct when the business allowed. The strongest part of Affinitiv is the people. There is a deep bench of long-tenured employees, many with 10+ years who are loyal, knowledgeable, and fiercely supportive of one another. Teams rely on each other, step up when things get tough, and genuinely care about delivering for clients. It’s also not uncommon for employees to leave and later return, often realizing that the grass isn’t necessarily greener elsewhere. I feel that speaks volumes about the culture, relationships, and stability the agency offers. New employees are welcomed and the organization has shown a willingness to embrace AI and new technology rather than resist it, signaling a desire to stay relevant and improve over time. As I step away, I’m confident in the leadership in place. Lindsey has dedicated 15+ years to the agency and has been a steady, trusted presence throughout much of my tenure. She has been the backbone behind many of the decisions I made and consistently leads by doing the right thing for both employees and clients. I’m confident she will continue to guide the agency forward with integrity and care.
Cons
Earlier in the company’s history, long hours were common, with some teams regularly working 55+ hour weeks. During those periods, leadership styles and expectations could be inconsistent, and high-pressure environments sometimes took a toll on morale. Rapid growth, mergers, and leadership transitions also created uncertainty at times, and communication wasn’t always as clear or timely as it needed to be. While these challenges were more pronounced in the past, they highlighted the need for better workload balance and stronger internal support—areas the company has since worked to improve.