Pros
Excellent location attracted some high end clients. Great for someone who wants to work with print and helping clients brand their marketing materials i.e. press kits, presentations, business cards, etc. They solely have A list cliental because they are conveniently the only printer within walking distance and PR/Marketing people are making revisions at the last minute.
Cons
Aside from being verbally abused everyday, and working til late, late hours on a Friday or being called on a holiday, there is a big disconnect between the goals of the company and the capability of the team. There is no clear vision, you can't be both a consumer based printer and corporate printer and be goaled on both walk in customers and large print jobs. Which are you?
