Is AppFolio a good company to work for?

AppFolio has an overall rating of 4.1 out of 5, based on over 1,220 reviews left anonymously by employees. This rating has been stable over the past 12 months. 83% of employees would recommend working at AppFolio to a friend and 67% have a positive outlook for the business. The best reviews about AppFolio have been left by employees working as Software Engineer(Internship) , Manager and Software Engineer .

Does AppFolio pay their employees well?

According to anonymously submitted Glassdoor reviews, AppFolio employees rate their compensation and benefits as 3.7 out of 5. Find out more about salaries and benefits at AppFolio. This rating has improved by 9% over the last 12 months.

How satisfied are employees working at AppFolio?

83% of AppFolio employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated AppFolio 4.2 out of 5 for work life balance, 4.2 for culture and values and 3.8 for career opportunities.

What are the top reviewed jobs at AppFolio?

Customer Success Manager (60) , Software Engineer (54) , Account Executive (40) , Business Development Representative (BDR) (26) , Customer Care Representative (23) , Customer Service Representative (23) , Data Migration Specialist (22) , Software Engineer(Internship) (17) , Manager (16) , Senior Software Engineer (14) , Sales Development Representative (13) , Operator (12) , Contact Center Representative (11) , Customer Care Specialist (10) , Onboarding Specialist (10)

What are the pros of working at AppFolio according to real employee reviews?

"Remote work flexible and Great culture" ((in 215 reviews)); "Company culture is great and business trajectory is impressive" ((in 77 reviews)); "Great work life balance and I never really felt too stressed or overwhelmed at the job" ((in 59 reviews)); "The benefits are great as well!" ((in 58 reviews)); "Great leadership, organization, and very welcoming upon onboarding" ((in 45 reviews))

What are the cons of working at AppFolio according to real employee reviews?

"Low pay and work hours suck unless you were a favorite of management." ((in 68 reviews)); "Bad management, impossible to hit goals" ((in 37 reviews)); "If you have a great manager you can go months without seeing the worst of the company." ((in 32 reviews)); "Long training period that seemed more checklist oriented vs. valuable to prepare" ((in 18 reviews)); "Bdr salary is low and leads are bad" ((in 16 reviews))

What are employees saying about AppFolio layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about AppFolio layoffs and their outlook for job security at AppFolio in 2026.

What are the top reviewed AppFolio locations?

Santa Barbara , Dallas , Goleta , Richardson , San Diego , Plano , Los Angeles , New York , Washington , Austin , Denver , Seattle , Boston , Dallas-Fort Worth , Chicago , Richmond , Saint Louis , Phoenix , Anchorage , Richards , Mansfield , Houston , Texas City , Columbus , Alameda , Oakland , San Francisco , Sunnyvale , Dallesport , Portland

AppFolio reviews

4.1

83% would recommend to a friend

(286 total reviews)

Shane Trigg

83% approve of CEO

67% positive business outlook

Ratings by category

4.2

Culture & values

4.2

Work/Life balance

4.1

Diversity & inclusion

3.8

Career opportunities

3.7

Compensation and benefits

3.6

Senior management

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

286 reviews

Reviews about "Compensation"

Return to all reviews

4.0

Jun 12, 2024

Good place to work

Quality assurance engineer

Recommend

CEO approval

Business Outlook

Pros

Great management team and sense of community.

Cons

The pay could be better.

2.0

Jun 12, 2024

Below Market Pay and Rigid Promotion Paths

Marketing manager

Recommend

CEO approval

Business Outlook

Pros

The culture at AppFolio is amazing. They make a lot of effort to include remote employees and if you live near an office, you get to experience the in person perks and events.

Cons

Pay and Promotion Concerns: 1. Pay ranges are significantly below market rate, which can be discouraging for those looking to grow their careers financially. 2. The promotion process is extremely rigid, making it difficult to advance and increase your compensation package to match those of similar roles in the same geographical locations. Equity and Compensation Issues: 1. Equity distribution is highly stringent, with only certain functions within the organization eligible for refreshes. 2. Typically, only 1-2 members of each team receive an equity refresh per year, limiting opportunities for financial growth through stock options. Considerations for Potential Employees: 1. If you are considering this company, be prepared for below-market compensation and delayed growth pathways. 2. Despite these challenges, the company does offer a great culture, which may be a significant factor for those prioritizing work environment over financial compensation.

AppFolio Response

2y

Thank you for your feedback. We're pleased to hear your praise for our culture. While we certainly have rigor around promotions, this is intentional and ensures we're aligning promotions to business need and employee readiness. Additionally, we've promoted ~ 15% of employees this year alone which is not only aligned to our commitment to foster internal mobility and growth, but is above what is typical in the market. At AppFolio, we believe in a pay-for-performance culture and continuously enhance our compensation programs to support this. Your insights are valuable, and highlight areas we're actively addressing to increase transparency and understanding of our compensation programs and philosophy.

5.0

Jun 3, 2024

Great place to work with promising outlook

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

- Wonderful and experienced team members; great people to learn from - Friendly, welcoming, collaborative environment - Clear goals and structure around work; clear review process/opportunities for pay increases and feedback - Great in-office perks! Also love the ability to WFH and hybrid model - Lots of fun events put on by AppFolio, including team bonding and lunches, which make me feel appreciated - Even as an individual contributor, feel I have a voice and my opinion matters. Work is meaningful and appreciated. - Growing ERGs, "watercooler events" with cool speakers, and -opportunities for connection and inclusivity company-wide - Supportive and kind managers - CEO is clear, transparent, and communicative in our goals - Business seems to be heading in a positive direction as far as product + profits

Cons

- Lots of change last year, which was hard. Still recovering a bit but company feels like it's stabilized A LOT compared to last year. - Lofty goals; high performance culture. Not a bad thing but means you are expected to bring 100% to your work. - WLB can be tough during busy seasons, but there's a real effort to improve that. It's all relative- still normally working at most ~50 hour weeks which is a win compared to other companies :)

AppFolio Response

2y

Thank you for taking the time to share such a thorough review. It's great to hear so many of the things that make your experience as an AppFolian a positive one, and to know that our efforts to make AppFolio a great place to work are paying off. One of our values is "Listening to Customers is in our DNA" - and we apply that to our people too. We believe our employees' voices matter, so it makes me especially glad to hear that we are walking the walk here, and you are experiencing this in your day-to-day.

Viewing 37 - 39 of 286 Reviews

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Good place to work

Below Market Pay and Rigid Promotion Paths

Great place to work with promising outlook

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