Pros
AppFolio has a great culture. One of the biggest reason you would love to work here is the AppFolians. I have met many wonderful people that I love to hang out with even after work. The on-boarding process was smooth and helpful. There are many academy sessions that can you learn the products. I continue to benefit from those academy sessions even when I have been in the company for over one year. My manager makes great effort to support me and helps the team succeed. I feel that my voice is heard and valued. The company respects and cares about personal well-being. The work-life balance is great.
Cons
Even though the career path is clear, the title doesn't really translate to other companies. Unlike L's in Google and Amazon or E's in Facebook, AppFolio don't have that many of levels to match other places. It doesn't really hurt much since many would stay. Another con might be the compensation. It is competitive enough in San Diego area but not the top tier. To me, the pros win.