Is AppFolio a good company to work for?

AppFolio has an overall rating of 4.1 out of 5, based on over 1,220 reviews left anonymously by employees. This rating has been stable over the past 12 months. 83% of employees would recommend working at AppFolio to a friend and 67% have a positive outlook for the business. The best reviews about AppFolio have been left by employees working as Software Engineer(Internship) , Manager and Software Engineer .

Does AppFolio pay their employees well?

According to anonymously submitted Glassdoor reviews, AppFolio employees rate their compensation and benefits as 3.7 out of 5. Find out more about salaries and benefits at AppFolio. This rating has improved by 9% over the last 12 months.

How satisfied are employees working at AppFolio?

83% of AppFolio employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated AppFolio 4.2 out of 5 for work life balance, 4.2 for culture and values and 3.8 for career opportunities.

What are the top reviewed jobs at AppFolio?

Customer Success Manager (60) , Software Engineer (54) , Account Executive (40) , Business Development Representative (BDR) (26) , Customer Care Representative (23) , Customer Service Representative (23) , Data Migration Specialist (22) , Software Engineer(Internship) (17) , Manager (16) , Senior Software Engineer (14) , Sales Development Representative (13) , Operator (12) , Contact Center Representative (11) , Customer Care Specialist (10) , Onboarding Specialist (10)

What are the pros of working at AppFolio according to real employee reviews?

"Remote work flexible and Great culture" ((in 215 reviews)); "Company culture is great and business trajectory is impressive" ((in 77 reviews)); "Great work life balance and I never really felt too stressed or overwhelmed at the job" ((in 59 reviews)); "The benefits are great as well!" ((in 58 reviews)); "Great leadership, organization, and very welcoming upon onboarding" ((in 45 reviews))

What are the cons of working at AppFolio according to real employee reviews?

"Low pay and work hours suck unless you were a favorite of management." ((in 68 reviews)); "Bad management, impossible to hit goals" ((in 37 reviews)); "If you have a great manager you can go months without seeing the worst of the company." ((in 32 reviews)); "Long training period that seemed more checklist oriented vs. valuable to prepare" ((in 18 reviews)); "Bdr salary is low and leads are bad" ((in 16 reviews))

What are employees saying about AppFolio layoffs in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about AppFolio layoffs and their outlook for job security at AppFolio in 2026.

What are the top reviewed AppFolio locations?

Santa Barbara , Dallas , Goleta , Richardson , San Diego , Plano , Los Angeles , New York , Washington , Austin , Denver , Seattle , Boston , Dallas-Fort Worth , Chicago , Richmond , Saint Louis , Phoenix , Anchorage , Richards , Mansfield , Houston , Texas City , Columbus , Alameda , Oakland , San Francisco , Sunnyvale , Dallesport , Portland

AppFolio reviews

4.1

83% would recommend to a friend

(286 total reviews)

Shane Trigg

83% approve of CEO

67% positive business outlook

Ratings by category

4.2

Culture & values

4.2

Work/Life balance

4.1

Diversity & inclusion

3.8

Career opportunities

3.7

Compensation and benefits

3.6

Senior management

Ratings by demographic groups

Race / Ethnicity

Gender

Sexual orientation

Disability

Parent or family caregiver

Veteran status

Reviews by job title

286 reviews

Reviews about "Compensation"

Return to all reviews

4.0

Apr 30, 2025

Great Company

Anonymous employee

Recommend

CEO approval

Business Outlook

Pros

Great culture and good growth

Cons

Compensation could be higher for employees

4.0

Mar 31, 2025

Great work/life balance

Customer care specialist

Recommend

CEO approval

Business Outlook

Pros

The people there are amazing. They really help you do the best at your job. Great DEI programs, very inclusive. The office hubs are great, free drinks/snacks, they have a barrista who makes free coffees, massage chairs, beer on tap for after shifts, free car washes, its pretty awesome.

Cons

A 2 month training course, if you fail the tests, you are let go. (Only for customer care core team) Pay raises are not great. They have started to micro manage more, to really get their bang for their buck. Some departments its like a dictatorship, others they are great. Really depends what department you get into.

4.0

Mar 18, 2025

High Performance With Work/Life Balance

Sr. product manager

Recommend

CEO approval

Business Outlook

Pros

- Experienced executive leadership team that 'walks the walk' - Decent benefits, unlimited PTO - Culture is shifting positively towards performance and more transparency - Solving problems which impact millions of people through real estate - Focus on DEI, anyone can thrive at AppFolio if you're ambitious - Good bonus structure

Cons

Development Opportunities: Career progression can sometimes feel unclear. While the recent Job Architecture initiative is a step forward, consistent support from managers in creating individualized growth plans would further enhance this effort. Compensation: While competitive, salaries and RSU grants could align more closely with industry benchmarks to match the high expectations and attract top talent. Hiring Process: The hiring process, while thorough, could be streamlined to reduce time-to-hire and enhance the candidate experience.

AppFolio Response

1y

Thanks for your review. It's great to hear about your positive experience with our Leaders, Benefit offerings and culture. On the other hand, I'm sorry to hear that there's a disconnect for you on compensation. We’re committed to competitive, equitable pay through our pay-for-performance philosophy, which looks at performance, experience, internal equity, and market benchmarks. We know that looking at other companies can shape expectations, especially companies of different scale, and we aim to provide transparency around our approach. Additionally, I encourage you to talk with your manager directly about your career development concerns, and work together to come up with a plan. If your concerns remain, please reach out to your HR Generalist. Thank you again for your feedback.

Viewing 16 - 18 of 286 Reviews

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